Selc

Program Overview

Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students everything they need to succeed in the corporate world of marketing and advertising in this digital age.

SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.

Learning Objectives

Upon completion of this program the successful student will have reliably demonstrated the ability to:

Career Occupation

Example Job Titles:

Courses
Marketing Research
Digital Marketing Fundamentals
Social Media Marketing
Search Engine Optimization
Strategic Web Design
Writing for the Web
Career
Success 1
Capstone
1
Marketing Automation and Building an Online Community
Digital Marketing Analytics
Cyberlaw: Internet and the Law
Strategic Brand Management
Integrated Marketing Communications
E-commerce
Career
Success 2
Capstone
2
evaluation

● Assignments, essays and/or Case studies
● Quizzes
● Final Exams & Final Projects
● Group Project and Presentation

This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training

ABOUT DIGITAL MARKETING 500

(Classroom Instruction 1200 hrs) (Co-op 960 hrs)

ABOUT DIGITAL MARKETING 510

(Classroom Instruction 1200 hrs) Non Co-op
QUICK LINKS
ADMISSION REQUIREMENTS

Preferred Partners

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